Cedar Point Amusement Park
Cedar Point
As a Consumer Marketing Associate at Cedar Point during the summer of 2017, I helped bring the park's biggest seasonal campaigns to life through promotional copy and media communications.
I wrote copy for social media, park signage, mobile app notifications, and promotional videos supporting events like Cedar Point Nights, Light Up the Point, HalloWeekends, and the Last Blast of Summer campaign.
In addition to creating marketing content, I managed promotional schedules and served as the primary contact for more than 100 television and radio outlets.
Featured Projects
Last Blast of Summer Promo
WriterA promotional video created to drive ticket sales for Cedar Point's end-of-season event. Developed and managed supporting copy and media communications across social, signage, and mobile platforms.
HalloWeekends Promo
WriterA television promotional spot produced for Cedar Point's annual HalloWeekends event. Wrote and coordinated supporting media outreach to drive regional awareness across broadcast and digital channels.
Light Up the Point Promo
WriterA seasonal promotional video supporting Cedar Point's Light Up the Point winter event. Created media communications and managed distribution to television and radio contacts across target markets.
Media Relations
Below are samples of the planning and strategy documents I created to manage Cedar Point’s 2017 HalloWeekends media campaign across radio and television markets.
HalloWeekends Radio Promotional Packet
A master tracking document for Cedar Point’s 2017 HalloWeekends radio advertising campaign. It outlines station partnerships, promotion concepts, ad frequency, estimated media value, and ticket allocations across markets — serving as the execution blueprint for radio strategy.
HalloWeekends TV Promotional Packet
The television counterpart to the radio bible, tracking TV station partnerships, on-air contest formats, promo lengths, talent endorsements, and media values. It reflects a strategy built around mass visual reach, short-form integrations, and audience engagement through contests and weather sponsorships.
HalloWeekends Radio Media Bible
A plug-and-play promotion playbook provided to radio stations, featuring standardized contest ideas such as call-in segments, social media challenges, and listener giveaways. Promotions were strategically split between Haunt (adult/thrill-focused) and Great Pumpkin Fest (family-friendly) audiences.
A structured promotion playbook for TV stations, offering pre-built campaign templates including costume contests, viewer voting segments, on-air contesting, and weather sponsorships. Designed to standardize messaging across markets while giving stations flexible, ready-to-execute options.
